Users will soon have a updated setting that allows them to reduce the volume of artificial intelligence-produced videos appearing in their streams. This step comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the coming weeks before a global launch. This shift coincides with a increase in AI content, spurred by recent content generation software.
AI Proliferation Online
Studies have shown that almost 10% of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A significant portion of this output is considered low-quality AI content, a label for poor-quality, bulk-generated content that is often absurd or surreal.
Our research shows that a lot of users like content created using AI tools, from computer-generated images to informative clips, and we want to give people the ability to increase or decrease of that, according to their own likes,” said a company executive.
Scale of AI Content
The service disclosed that there are now 1.3bn videos on its service identified as AI-generated. In total, over 100 mn videos are submitted to the app daily, making clips made by AI a limited percentage of its complete catalog.
How to Adjust Settings
Members will be capable of reduce or increase the amount of AI-generated videos they view by using the content preference setting in the platform and choosing the AI content topic. Additional categories that are already be modified under the filter encompass politics, clothing, beauty, and dance.
Content Labeling and Policies
The platform’s guidelines mandate content makers to tag “realistic” AI-made content, and it prohibits malicious fake videos of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its community policies.
Additionally, the platform will from now on apply an artificially created tag to content made using its built-in AI features, or detected by an industry-wide initiative for recognizing content made by AI. This action is aimed to stop users from trying to circumvent the disclosure requirement.
Educational Initiatives
The platform is also launching a $2m educational fund for specialists and groups to create informative material about responsible artificial intelligence. This project will support non-profit groups dedicated to training coding and technology.
Content Safety Approach
TikTok has supported its moderation strategy, following controversy over plans to lay off numerous safety staff in the United Kingdom. It is planning to cut hundreds of positions in its trust and safety team in London, with labor groups and online safety experts raising concerns that humans are being replaced by machine-led review.
A senior executive clarified that people-led review would remain essential, but AI can protect employees by eliminating the most distressing content prior to it is viewed by staff. TikTok stated a 76% decrease in disturbing and violent content reviewed by content reviewers over the past year due to intervention by its machine learning processes.
It is vital to balance people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to reduce exposure to unsafe media as swiftly, which is where a extensive automated help is really helping us work at speed.”
